The most vibrant reds & brightest blondes.
Beautiful natural tones & unique custom colour

  • Ultra-low ammonia, from just 0.2%* for optimum scalp comfort
  • More than 90% naturally derived ingredients, obtained from sustainable & renewable sources
  • Unlimited colour results – custom blend bespoke colour
  • Flawless 100% white hair coverage
  • Advanced Anti-Fade Technology with UV Filters
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B:RED

Intense red highlights in 15 minutes without pre-lightening

ELIXIR GOTHIC

Deposit only colouring. ELIXIR gothic series incorporates 1 black & 4 grey deposit-only permanent shades. Advanced breakthrough formula with datem plus® technology, shea butter & argan oil ensures beautiful, even results with incredible shine for
healthier-looking hair.

ELIXIR TONERS

12 supreme blonde toners. Enhance blondes.
 Neutralise unwanted tones. ELIXIR toners is a range of pastel toners, suitable for use on
pre-lightened hair to create soft beautiful cool or warm tones.

Education

Full in salon training is provided to all full Infiniti stockists to ensure that your staff are competent and confident in how best to use this incredible range.

Learn to be the best

Success is a journey, not a destination.

Challenge yourself to become the very best hairdresser, salon owner, manager or business person you can be. Having great products to work with is only one aspect of creating a successful business. Check out our hairdressing and business development courses.

Find out more