ELIXIR Permanent Colour

Infiniti Permanent Colour

Infiniti intelligent colour system is the 2nd generation Infiniti colour and is possibly the worlds most advanced permanent colour.

Infiniti has an ultra low Ammonia base (as little as 0.2% when mixed) and has a emulsion base formulated with over 90% natural derived ingredients.

Infiniti also boasts DATEM PLUS anti fade technology, which, together with Shea Butter and Argan Oil adds protection and gives incredible shine and condition.

Infiniti is also incredibly fast, DATEM PLUS allows colours to develop fully in 25 minutes without losing depth or tone. (with gentle heat),

Infiniti mixes into a smooth creamy consistency and has excellent adhesion to the hair.

As if these benefits aren’t enough Infiniti also has superior lift action compared to other permanent colours with low levels of developer and has a reducing pH through processing which ensure that the fantastic effects Infiniti produces last longer than ever. Grey coverage is a problem of the past with Infiniti, DATEM PLUS allows the colour molecules to be transported into the cortex more efficiently and evenly disperses them for true 100% grey coverage.

With all these benefits you would be excused for thinking that Infiniti will be at the high end when it comes to pricing, this however is not so, Infiniti has a 1:1.5 mix ratio 1:2 with highlift colours and therefore is incredibly competitively priced, quite often saving you up to 50% cost per application on many other premium colour brands